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Montag19 Februar 2018


Optimistic and mainstream culture-U.S. and Europeans

The quality of mankind
What is the trait of mankind?
Mainstream U.S. culture is optimistic in so far as it is assumptive that any achievement is possible if worked for, and that humanity is ultimately perfectible - as the large indefinite amount of assist publications and broadcastings traded every year substantiate.

Weiterlesen: Optimistic and mainstream culture-U.S. and Europeans

Permission- and Directmarketing

For give-and-take: The aging interruptive model of marketing doesn’t go. Customers are tuning out. They no longer perceive unmediated communications. Instead, they request content in the brands they buy and the marketing that reaches them.

Perhaps, a novel generation of marketing strategies is upcoming – as a motion pursuing direct marketing and permission marketing.

Weiterlesen: Permission- and Directmarketing

Kombination der Marketingtätigkeiten

Die strukturelle Einbeziehung des Marketing in die Firmensorganisation

Ein schlüssig marktorientiertes Handhaben setzt in arbeitsteilig wirkenden Betrieben voraus, daß die vertrieb charakteristischen Funktionen, bspw. Marktforschung, Produktfortentwicklung, Preisausprägung, Absatz usw., in einer Marketingabteilung gebündelt werden.

Weiterlesen: Kombination der Marketingtätigkeiten

Relationship to nature

The traits of people

What is the nature of people?    

Mainstream American culture is hopeful in so far as it is taken for granted that any achievement is attainable if worked for, and that mankind is in the end perfectible - as the millions of individual-facilitate books and videos commercialized every year prove (Schein, 1981).

Weiterlesen: Relationship to nature

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