The nature of mankind
What is the nature of human beings?
Mainstream United States culture is positive in so far as it is assumptive that whatsoever accomplishment is realizable if worked for, and that manhood is in the end perfectible - as the large indefinite quantity of self-help books and video recordings commercialized every year prove.
For give-and-take: The aging interruptive model of marketing doesn’t go. Customers are tuning out. They no longer perceive unmediated communications. Instead, they request content in the brands they buy and the marketing that reaches them.
Perhaps, a novel generation of marketing strategies is upcoming – as a motion pursuing direct marketing and permission marketing.
Die strukturelle Einbeziehung des Marketing in die Firmensorganisation
Ein schlüssig marktorientiertes Handhaben setzt in arbeitsteilig wirkenden Betrieben voraus, daß die vertrieb charakteristischen Funktionen, bspw. Marktforschung, Produktfortentwicklung, Preisausprägung, Absatz usw., in einer Marketingabteilung gebündelt werden.
Human relationship to other people
What is the individual's relation to other people?
US cultivation views individuality and understands fulfilment as advanced through personal accomplishment.